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Programs and Events

Facebook: DCM Meets With Fans of the Trans-Congo Trek Campaign

October 18, 2012
In Kolwezi, DCM Sam Laeuchli visited the 'Katanga Mining Company'. (State Dept. Images)

In Kolwezi, DCM Sam Laeuchli visited the 'Katanga Mining Company'. (State Dept. Images)

On the road between Kananga and Mweka, Kasai Occidental, the team is trying to pull the car. (State Dept. Images)

On the road between Kananga and Mweka, Kasai Occidental, the team is trying to pull the car. (State Dept. Images)

From August 15th to 29th, an inter-agency team from Embassy Kinshasa completed a cross-country roadtrip from Kinshasa to Lubumbashi. For the duration of the trip, PAS Kinshasa transformed the Embassy’s social media presence into an interactive travel blog, posting text messages from the travelers, photos from the field and maps recording the team’s progress to its French and English language Facebook pages. The fifty six posts from the trek proved incredibly popular with Embassy Kinshasa’s Facebook audience.

As a follow-up event, PAS Kinshasa invited five of the most active users to an informal event at the DCM's house. Over coffee and sodas, they had an opportunity to ask questions about the trip. They also discussed their views on the state of the country as a whole, as well as their use of social media and the internet.

For its size and population, the Congo has minimal internet pentration levels. Yet despite this fact, both Facebook and the Embassy's pages are quite popular. This event allowed PAS Kinshasa to interact with our fans and in the process, learn more about their make-up, priorities, and interests. Such information will help us to better engage with this audience in the future.